Ah, the dreaded bio section. We’ve all been there staring blankly at the computer screen, nervous to put ourselves out there, not sure what to say, where to start.
Well, I’m giving you 6 tips to get you started and thinking about how to attract your ideal client.
1. Your picture. Duh.
Your brides are investing big bucks and a their most intimate moments with you. Create a relationship and choose a profile picture that shows your pretty face and welcomes them with a “I got you!” smile.
2. Your Why.
I’ll be honest. I cringe when I hear this phrase over and over.
But what I mean is:
Why do you do what you do?
Why do you love photography?
Why should people be interested and hire you?
Tell them what to expect through the process and make them confident they can trust you. Most of them probably haven’t hired a photographer/been married before so let them know they’re in good hands and what to look forward to.
3. Your Story. SHORT AND SWEET.
Think: more than an elevator pitch, less than a keynote speech.
This goes hand and hand with your “why.” Give us some anecdote about how you got to where you are today and make us interested in learning more.No one wants to read a lump of text. Think of your telling your story to someone on a first date. Give us the gist and let people learn if they want a second one. These are the details that will create a connection and build trust.
4. Connection
This is where the fun comes in. What makes you special? What kind of connection do you want your clients to share with you? Let your personality shine and separate yourself from the rest. If you are a coffee addict that loves hot yoga, your puppy, and salsa dancing? GIRL, get on with your bad self and show us whatchu got. If your brides aren’t into that, they can just keep on walking.
5. Social Media
Get those social media links up to date and ready for your audience. Cleanse and curate your favorite, most relevant posts on each platform and delete the rest. Remember that quality is better than quantity. Think you need a twitter but haven’t posted since 2010? DELETE. Polish and perfect the content that you are putting out there to attract to your ideal client.
6. Action Step
So your ideal bride fell in love with your work and you! She’s getting her credit card ready! Great! Now what? Do you want to guide them to your blog? Social media? Contact form? Make it clear and get them excited to take the next step!
So. You ready to rock? I’ve got you, boo.
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Want some inspiration?
I’ve pinned some of my favorite designs to get you inspired to create your own: