Copywriting is a powerful tool that can help you grow your business, but it’s also something that you need to be careful with. If you’re not careful, your copy could turn off potential customers or even make them leave your website altogether. But if you approach copywriting with the right mindset and care about writing […]
If you’re not careful, your copy could turn off potential customers or even make them leave your website altogether. But if you approach copywriting with the right mindset and care about writing for people instead of keywords, then the sky’s the limit when it comes to what great copy can do for your business.
That sounds simple, but it can be a big problem for creatives. In the creative industry, we have a tendency to think our services are so unique and special no one will understand them without us explaining every little detail in person. The reality is that most people don’t care how unique your work is; they just want something done well at an affordable price.
If you don’t ask for the sale, no one will buy.
Think of your call-to-action as a button that allows someone to take action and make a purchase. Don’t be afraid of this word or phrase. Instead, use it liberally in order to draw attention towards the end goal: getting someone from content consumption mode into sales mode!
Copywriting for websites is a delicate balance of education, information and inspiration. You want your audience to take action—whether that be purchasing your photography services or simply contacting you for more information on how to hire you. The purpose of copywriting is not to tell people what they need to buy from you (although it may seem like it does at times), but rather to educate them about the value of hiring someone like you for their photo shoot needs.
“I’ve used a lot of templates from Showit and Indigo Sky is the easiest to use. It’s chock full of all the best elements, so creating a great website isn’t rocket science anymore! I love how clean it looks and how easy it is to work with.”
– Mariyah Hogan
“I have been looking for a template that was just right for my needs and yours is PERFECT. I like the flexibility of being able to put in my own text and images into each section. It is really easy to use and looks great.”
Whether you’re just starting out or need a fresh look, we can work together to make sure it reflects who you are and what you do.
Copy + Content Toolkit
I used the prompts exactly as they were — no second-guessing. My site finally reflects the quality of my work.
"It felt like a creative therapy session."
I thought I needed a copywriter. Turns out, I just needed the right questions. This toolkit helped me reconnect with my why. I’ve bought courses, templates, even hired pros But this toolkit did more for me in one afternoon than all of them combined.
"Worth triple the price! Plus 36 Showit Designs...THIS IS AMAZING!"
I stopped hiding behind vague copy and started writing like the expert I am. Clients noticed. So did my confidence.
Copywriting is a powerful tool that can help you grow your business, but it’s also something that you need to be careful with. If you’re not careful, your copy could turn off potential customers or even make them leave your website altogether. But if you approach copywriting with the right mindset and care about writing […]
Create dreamy, high-converting pages that make your brand (or your client’s!) shine without spending a dime or starting from scratch.
Welcome to The Dream Studio Journal!
No gatekeeping. I share the exact steps and ALL MY secrets of how I build 3 6-figure businesses thru depression, divorce, + rehab.
These are my stories.
You’re One Step Away From Copy That Feels Like You.
Let’s write your website with clarity, confidence & a little seaside magic.
This toolkit helps you skip the blank page spiral and write strategic, sellable, personality-packed copy for your homepage, about, services, and beyond — without sounding like everyone else.
Let’s find out what’s working, what’s not, and exactly what to tweak for more clicks, connection, and clients.
✔️ A 15–20 minute custom video walkthrough of your current website
✔️ An 8-point strategic checklist (messaging, flow, SEO, CTA, etc.)
✔️ Voice & brand alignment suggestions
✔️ Conversion-focused feedback on layout, offer positioning, and flow
✔️ Optional: SEO keyword audit or homepage rewrite (add-on)
Need a brand refresh without the full redesign? This strategic VIP day was made for you. High-touch. High-impact. Launch-ready.Beautifully, strategically, and without burnout.
Branded photo moments for your personal brand (solo + group)
Pink lattes, lavender macarons, and your first real founder-circle connection
Gift bags, name tags, and a soft introduction to the Jill experience
chat with ease. intention. music, conversation, and low-pressure creativity