Copywriting is a powerful tool that can help you grow your business, but it’s also something that you need to be careful with.
If you’re not careful, your copy could turn off potential customers or even make them leave your website altogether. But if you approach copywriting with the right mindset and care about writing for people instead of keywords, then the sky’s the limit when it comes to what great copy can do for your business.
→ The first step to writing copy that converts is knowing what you offer.
That sounds simple, but it can be a big problem for creatives. In the creative industry, we have a tendency to think our services are so unique and special no one will understand them without us explaining every little detail in person. The reality is that most people don’t care how unique your work is; they just want something done well at an affordable price.
→ Your goal is not just to write great copy; it’s also to get people to convert.
If you don’t ask for the sale, no one will buy.
Think of your call-to-action as a button that allows someone to take action and make a purchase. Don’t be afraid of this word or phrase. Instead, use it liberally in order to draw attention towards the end goal: getting someone from content consumption mode into sales mode!
Here are some tips on writing effective calls-to-action:
- Make sure every page has an obvious CTA that can be seen without scrolling down (or up) too much, since most people won’t make it past the first paragraph or two if they don’t see what they’re looking for immediately. It should also stand out against its surroundings—have fun with colors (but stay on brand). For example: “Get started now!” would work better than “Click here.”
- If you have multiple CTAs on one page (e.g., a “Buy Now” button next to another option), then consider placing them in close proximity so as not to overwhelm readers who may want both options at once but might be put off by having too many things competing for their attention at once (and thus being confused).
The purpose of copywriting for a website is to educate, inform and inspire your audience to take action, whether that be purchasing your photography services, or contacting you for more information on how to hire you.
Copywriting for websites is a delicate balance of education, information and inspiration. You want your audience to take action—whether that be purchasing your photography services or simply contacting you for more information on how to hire you. The purpose of copywriting is not to tell people what they need to buy from you (although it may seem like it does at times), but rather to educate them about the value of hiring someone like you for their photo shoot needs.
→ My templates include strategic ways to connect with your ideal client and convert them into high paying customers. Each website is SEO optimized and built with copy written prompts so you can plug and play with your own content.
- My process is simple. I help you craft a headline that captures your audience’s attention, creates a sense of urgency, and shows them exactly what they’re going to get from reading your content.
- The way I see it, there are three groups of people: those who are still trying to figure out what their message should be; those who have been saying the same thing for years but don’t know how to make it more effective; and those who have something new to say but can’t figure out how to get anyone interested in hearing it.
I’m here for all three groups! If this sounds like you or someone you know, then let’s talk!
→ Testimonials from past clients.
“I’ve used a lot of templates from Showit and Indigo Sky is the easiest to use. It’s chock full of all the best elements, so creating a great website isn’t rocket science anymore! I love how clean it looks and how easy it is to work with.”
– Mariyah Hogan
“I have been looking for a template that was just right for my needs and yours is PERFECT. I like the flexibility of being able to put in my own text and images into each section. It is really easy to use and looks great.”
If you’re looking to get more clients, then it’s time to invest in a new website.
Whether you’re just starting out or need a fresh look, we can work together to make sure it reflects who you are and what you do.