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28 Things to do in your Photography Off Season. Resources and Inspiration to organize yourself and your business.

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As the year comes to an end and we’re gearing up for a busy season to approach, use these ideas to help you get organized for a fresh start.

• • Organize your email templates
    These client communication templates from Jasmine Star will help be a good start to save time typing the same messages.
    Jasmine Star Email Templates

• • Spruce up your website content
    Trim the fat. Speak to your client with your authentic voice that makes them want to connect with you.
    Blog Post: The #1 Secret to Better Website Copy: How to Weave in Storytelling Well

• • Create your 2018 Pricing Guide
    Simplify your packages and make a clear and straightforward guide to share with your clients about what to expect.
    Want a custom pricing guide? Email me for more details.

• • Use a content management system like Asana to organize your tasks
    This free course from Nesha Designs walks you through how and why to use Asana.

• • Schedule and draft blog posts
    Check out this post from Jenna Kutcher about why blogging matters.

• • Participate in a styled shoot
    Adding styled shoots and collaborating with local vendors is a great way to add the kinds of sessions you want to attract in your portfolio.

• • Take an online course
    CreativeLive, Skillshare and Brit + Co have tons of amazing classes to get you inspired and learning a new trade.

• • Decorate your office for an inspiration boost
    Blog Post: Beautiful Rose Gold & Marble Accessories
    Blog Post: Beautiful White & Gold Accessories

• • Order business cards
    Upload your business cards to be printed on Moo.com
    

• • Meet other creatives in your area
    Join a Tuesdays Together group in your community.

• • Establish relationships with local vendors
    Connect with nearby venues to see if you can offer them updated photo for their website and marketing materials by giving you credit or putting you on their preferred vendor list.

• • Get new headshots
    Hire or trade with another photographer for your bio page.

• • Boost your about page content
    Quality vs quantity when it comes to your story and bio page.
    Blog Post: 6 Quick Tips to Rock Your About Page

• • Create a website page that clearly defines your target audience
    Some great examples of this:
    Justin and Mary
    Sarah Bradshaw

• • Create a mailing list
    Start with the Jenna Kutcher 5 Day Challenge

• • Clean up your desktop and organize your folders
    Pinterest Board: Desktop Organizer Wallpaper

• • Organize your Pinterest boards
    The Pinfinite Growth course from Melyssa Griffin is a game changer.

• • Update your contracts
    Get Honeybook to organize all your business details.

• • Invest in new gear
    Upgrade or rent new lenses for a strong portfolio.

• • Make a welcome/behind the scenes video for your website
    

• • • Invest time in learning or hire someone to help you with SEO.
      Blog: What is SEO and Why is it important?

• • Explore your city and make a travel diary for your blog
    Blog Post: Kelly Zugay: Travel Diary: Seattle, Washington

• • Listen to podcasts to fuel your creativity
    A few favorites:
    Goal Digger Podcast
    Marie Forleo
    Gary Vaynerchuk
    The Lively Show

• • Read a new book
    Blog Post: 12 Books for Creative Entrepreneurs

• • Get off social media
    Take a break. It’ll still be there when you want to come back.

• • Take up a new hobby
    Blog Post: 17 Hobbies you can pick up for free online

• • DIY/Purchase gifts for your client experience

• • Learn about your google analytics
    Blog Post: The absolute beginner’s guide to Google Analytics

• • Write down your 2018 goals and put them where you’ll see them everyday
    Use these Powersheets to help get your started on goal planning.